The Consumer
Product Company

Founded in 2013, New Standard has built a portfolio of products that have quietly reshaped how the world connects, consumes, and creates. With over 200 million users and more than $3.5 billion in revenue, its influence extends across the consumer landscape.

Recognition from Cannes Lions and Apple Design Awards affirms the execution. But it is the loyalty of audiences, and the sustained traction of its products, that define the company’s true signature.

The company remains focused, deliberate, and deeply engaged with what’s next. Its ambition is not simply to follow change, but to shape the standards by which change is measured.